As we approach 2023, it’s time to start thinking about fresh and inviting ways to update our home exteriors. One trend that’s quickly gaining traction is the use of light neutral paint colors, which create a timeless and welcoming appearance. A recent national survey conducted by a major siding company reveals that homeowners are embracing light neutrals like cream, white, light gray, and light brown for their home exteriors.
You might be wondering, what’s driving this trend towards light neutrals? Well, the survey aimed to predict the top exterior paint color choices for 2023 and discovered that the majority of homeowners are opting for a lighter, more neutral color palette. Off-white/cream topped the list with 20% of respondents choosing it, closely followed by white at 14%. This preference for light neutrals was consistent across various age groups, genders, and regions in the United States.
Beyond off-white/cream and white, other popular exterior paint colors in the top five include light gray (12%), light brown (11%), and medium blue (9%). In contrast, darker shades like dark brown (1%), dark blue (2%), and dark gray (2%) ranked at the bottom of the list.
Interestingly, this trend towards light neutrals aligns with sales data and online analytics from the major siding company, which has seen a significant increase in the popularity of white exterior paint compared to other colors. Since 2018, the percentage of total white squares sold by the company has more than doubled.
So, what’s behind this shift towards lighter exterior paint colors? One possible explanation is the growing popularity of the farmhouse design trend, which often features white and light-colored exteriors. Additionally, cost considerations may play a role. With the rising prices of building materials, homeowners may be gravitating towards more affordable options and steering away from premium colors.